top of page


Setting the foundation for sustainable growth

ESG is the consideration of environmental, social and governance factors which are incorporated in the strategic and financial decision-making process of a business. In small ways we can commit to the environment and a sustainable future.

What does socially responsible & environmentally conscious mean for retail?

The throwaway culture exists in many industries. The fashion industry is not exempt. Partaking in "fast fashion" leads to destructive environmental outcomes. Overproduction and the consumption model of “buy-throw away-repeat” is not sustainable, adding to climate change impacts. Environment-conscious producers can set new trends to counteract this. It is about engaging in the retail industry in an environmentally conscious way.

"According to the Environmental Protection Agency, rapid production runs, create excessive textile waste. Cheaply made apparel and the processes used, harms both factory workers and the environment. Some 12.8M tons of clothing is sent to landfills annually.  Global textile production emits 1.2B tons of greenhouse gases annually — more than international flights and maritime shipping combined. The fashion industry is responsible for up to 10% of global CO2 emissions, 20% of the world’s industrial wastewater, 24% of insecticides, and 11% of pesticides used, according to some estimates." Source:  CBInsights 2020 | Fast fashion & the impact on the global economy. The Future Of Fashion: From Design To Merchandising

What does sustainability mean for NORMI?

At NORMI, the focus is on sustainable, environmentally healthy and responsible retail consumption. What does that mean?

ENVIRONMENT: At NORMI we pride ourselves in minimizing over production, through creating inventory to match our consumer demand. We also use less plastics as our commitment to the environment. Instead, we utilize paper products for our packaging.

SOCIAL: Diversity and inclusion is key to the NORMI heritage. We aim to partner with women-led businesses and majority women-driven workforces to create our capsule pieces.

GOVERNANCE: Integrating ESG into the business framework is a powerful strategy to drive alpha, improve competitive differentiation and accelerate growth.



Create an environmentally healthy and responsible retail franchise





Showcase diversity;

Animal furs are not retailed at NORMI 




Capitalize on business opportunity through leveraging good governance

bottom of page